Blog

Meet Our PR Girl - Sarah Fleming

1. What is on your playlist?

The Weeknd, Sam Rui, Arctic Monkeys, Bon Iver, Tchami, RL Grime…

2. What is your favourite magazine / news media?

Harpers Bazaar, Nylon, Teen Vogue and Asian Geographic

3. What do you love about PR?

The PR industry permits the growth of one’s creativity in a constantly changing and faced paced media environment, allowing one to share a desire to deliver the customer’s products and/or services.

4. Which is your favourite PR campaign in 2016 so far? Why?

The “Like My Addiction” Instagram account which was revealed as a campaign to raise awareness of alcoholism in youth.

5. What is your dream client list?

My dream client list ranges from Benefit, Yves Saint Laurent, Marc Jacobs to fashion brands like Zara and Topshop to F&B brands such as Ben & Jerry’s.

6. What is your service motto?

Always do more than is required of you, under promise and over deliver.

7. Who do you follow on Instagram?

@_nguan_, @i_am_kiko, @paperjournalmag, @avanope, @kendalljenner, @lilyrose_depp

8. What is your way to reach busy media / pitch strategy?

Quality over quantity

9. What is on your bucket's list?

- Visit Tokyo, Hong Kong and Mumbai
- Own an impressive collection of vintage cameras, vinyl’s and artwork

10. What is your favourite marketing strategy?

Commit to social media and preserve an authentic presence that grows conversation.

Meet Our PR Girl - Sarah Khan

1. Who do you follow on Instagram?

My feed is pretty diverse - sure, I follow your usual Instagram model accounts (@emrata), but I love following quirky illustrations account like @joojooloren. It's definitely worth a follow to spruce up your feed with a little wit!

2. What tools do you use to curate IG posts?

For my personal Instagram, I'm pretty basic - I just use the regular Instagram filters or the Faded app. For the clients I work with however, I appreciate a well-curated Instagram feed. I like using Canva and Later.

3. What do you like best about Instagram?

I like how it's a lifehack to sum up people in tiny grid squares. Also, I am fascinated by how it's managed to evolve to become a huge player in business and branding.

4. Which is your favourite PR campaign in 2016 so far?

A few! The 'Gay Turtle' campaign by Amnesty International definitely ranks as one of the most memorable ones from last year. 

5. What is your dream client list?

Probably an NGO like WWF!

6. What is your service motto?

I believe in really understanding the client's needs and collaborating closely with them to achieve their goals.

7. What is your way to reach busy media/pitch strategy?

A really good and fresh story angle!

8. What is your favourite marketing strategy?

Strategic partnerships with brands - and also experimenting with new media channels!

9. What is on your bucket's list?

Too many things - dive with sharks, travel through South America, to name a few!

10. What is on your playlist?

My favourite bands are U2, Sting, Kiss, Eagles, Thievery Corporation, so that's what's mostly on playlist. I am also a huge fan of The Weeknd - and of course, Beyonce!

 

Meet Our PR Girl - Sarah

1. Who do you follow on Instagram?

My feed is pretty diverse - sure, I follow your usual Instagram model accounts (@emrata), but I love following quirky illustrations account like @joojooloren. It's definitely worth a follow to spruce up your feed with a little wit!

2. What tools do you use to curate IG posts?

For my personal Instagram, I'm pretty basic - I just use the regular Instagram filters or the Faded app. For the clients I work with however, I appreciate a well-curated Instagram feed. I like using Canva and Later.

3. What do you like best about Instagram?

I like how it's a lifehack to sum up people in tiny grid squares. Also, I am fascinated by how it's managed to evolve to become a huge player in business and branding.

4. Which is your favourite PR campaign in 2016 so far?

 

5. What is your dream client list?

Probably an NGO like WWF!

6. What is your service motto?

I believe in really understanding the client's needs and collaborating closely with them to achieve their goals.

7. What is your way to reach busy media/pitch strategy?

A really good and fresh story angle!

8. What is your favourite marketing strategy?

Strategic partnerships with brands - and also experimenting with new media channels!

9. What is on your bucket's list?

Too many things - dive with sharks, travel through South America, to name a few!

10. What is on your playlist?

My favourite bands are U2, Sting, Kiss, Eagles, Thievery Corporation, so that's what's mostly on playlist. I am also a huge fan of The Weeknd - and of course, Beyonce!

Meet Our PR Girl - Sarah

1. Who do you follow on Instagram?

My feed is pretty diverse - sure, I follow your usual Instagram model accounts (@emrata), but I love following quirky illustrations account like @joojooloren. It's definitely worth a follow to spruce up your feed with a little wit!

2. What tools do you use to curate IG posts?

For my personal Instagram, I'm pretty basic - I just use the regular Instagram filters or the Faded app. For the clients I work with however, I appreciate a well-curated Instagram feed. I like using Canva and Later.

3. What do you like best about Instagram?

I like how it's a lifehack to sum up people in tiny grid squares. Also, I am fascinated by how it's managed to evolve to become a huge player in business and branding.

4. Which is your favourite PR campaign in 2016 so far?

5. What is your dream client list?

Probably an NGO like WWF!

6. What is your service motto?

I believe in really understanding the client's needs and collaborating closely with them to achieve their goals.

7. What is your way to reach busy media/pitch strategy?

A really good and fresh story angle!

What is your favourite marketing strategy?

What is on your bucket's list?

Too many things - dive with sharks, travel through South America, to name a few!

10. What is on your playlist?

I am a huge audiophile. My favourite bands are U2, Sting, Kiss, Eagles, Thievery Corporation, so that's what's mostly on playlist. I am also a huge fan of The Weeknd - and of course, Beyonce!

 

Getting to know our PR Girl - Jade Ng

1. What is on your playlist?
A mixture of English, Chinese and Korean songs.

2. What is your favourite magazine / news media?
Times Magazine

3. What do you love about PR?
I love how PR is all about interacting with people, thinking out of the box and efficiency.

4. Which is your favourite PR campaign in 2016 so far? Why?
The Pikachu one at Changi Airport. It was cute and appealed extremely well to the public who were on the craze over Pokemon Go.

5. What is your dream client list?
It would definitely have to include a mixture of fashion and F&B brands as they are those I am most in touch with.

6. What is your service motto?
Never over promise.

7. Who do you follow on Instagram?
My friends and artistes that I have an interest in.

8. What is your way to reach busy media / pitch strategy?
Never give up and always look for alternative paths.

9. What is on your bucket's list?
Travelling to various countries.

10. What is your favourite marketing strategy?
Touch the heart of the audience.

 

Fashion Styling Workshops with Keith Png

Just week, we had the honour of having Keith Png (keithpngtl), celebrity fashion designer and style conduct a workshop for modern women at One Raffles Place. With the festive seasons coming up (Christmas, New Years, Chinese New Year!) there is no better timing, and no better location than One Raffles Place, to have the fashion workshop. Keith did not just impart valuable fashion skills to his audience, he was an excellent entertainer, cracking his audience up with jokes.

Two workshops of different focus were conducted consecutively over two days, Thursday and Friday. Both workshops had included garments sold exclusively in One Raffles Place, most of which were gorgeous pieces in limited quantities. The audience had definitely needed to shop fast and shop smart the week after when the displayed pieces would be released.

On Thursday, Keith's workshop had focused on transforming from day-time office wear, to night time party galore. The audience definitely brought away the skill of adept use of textures, lengths and colours to magically transform an office lady to a party lady.

The very beautiful Felecia (@feleciasterlina) modelled the runway for us, leaving us enraptured. And on Friday, Keith conducted a workshop that addresses the woes of fashion styling with women's varying body shape.

Specifically, there are five common body shapes used for description - hourglass, pear, apple, rectangle and heart. Here are some tips the team took note of:

A woman with a pear shape needs to utilise statement pieces to draw attention to the upper body - be it the use of statement necklaces or earrings. Any use of bags should be strategically positioned at the upper body to continue drawing attention upwards. Keith also caused us to break out in uncontrollable laughters with his cheeky methods on the use of clutches, such as squeezing them under the arm to enhance our bust assets.

A woman with a heart shaped figure should do the converse: drawing the overall focus downwards. Women of this shape can use bangles to accentuate their waist, and should be mindful of not having too much prints on their top.

A woman with a rectangle figure definitely needs to rely on many details - such as lace, ruffles and organic shapes - to distinguish themselves from looking like a man from behind. Such a woman definitely will be able to have a lot of fun and freedom dressing up as Keith also shared that these women are the only ones able to pull off colourful belts!

A women with an apple shaped figure needs to master the art of distortion, using colourful prints to conceal and reveal. Dresses that flaunt the shoulders work best for these women, and the use of clutch bags can also hide an unflattering midsection area.

A woman with an hourglass shape has the easiest way out in life. Such a woman can dress up in almost anything and their luscious curves would do the rest!

We definitely cannot wait for the next round of workshops!

Press Launch of Caldwell House in conjunction with the Launch of Ethereal by Watabe Wedding and Jessicacindy

Preserved as a national monument in 1990 for the future generations, Caldwell House being the second oldest building in Singapore was re-opened on 8 November 2016. We’re privileged to organize the Press Launch.

It was a pleasure to be among the first to experience the rejuvenated heritage site, restyled as an event venue and bridal boutique as well as discover the debut collection of bridal and evening couture creations by Ethereal by Watabe & Jessicacindy.

The gallery at level 2 is renamed The Alcove, managed by Watabe Wedding Singapore. The Alcove provides an intimate wedding and aims to create memorable experiences for couples. It sits around 30-100 people, which is a smaller version of CHIJMES Hall. The cozy function area would also be the perfect venue for baby shower and birthday parties.

The grand opening of Caldwell House was filled with tons of media and guests and it was a successful press launch!

(Welcome speech by Mr Khoo Teng Chye), reminiscing about his schools days with his wife, as well as how they met and got married at CHIJMES.

Launch of Ethereal by Watabe & Jessicacindy

CITIZEN X ISETAN GRAND RECEPTION PARTY

We were very honoured to be involved in the Grand Reception Party at ISETAN LOT 10, Kuala Lumpur, Malaysia as part of the CITIZEN TIME IS LIGHT Pop-Art Installation booth display.

(CITIZEN TIME IS LIGHT Pop-Art Installation Booth)

ISETAN The Japan Store had its reopening on the 26th October 2016, Wednesday and we are very thankful for the opportunity to be a part of this event. Our PR strategy for the Citizen's Time Is Light Pop Up Art Installation was to tap heavily on Citizen's illustrious brand history with the celebration of light. 

The key objective for Citizen was to launch the Time Is Light Pop-up Art installation with celebrated architect Tsuyoshi Tane, who was incidentally also responsible for the interior decor for Isetan, The Japan Store. We created a “wow” factor and focused on wowing celebrity attendees who fit into Citizen's Better Starts Now brand philosophy. 

The event was filled with over a hundred media and guests and it was a great reception party. CITIZEN was proud to be one of the installation booths at the party. The TIME IS LIGHT installation by CITIZEN had a beautiful display of audio visual elements accompanied with music and their special collection of watches.

(CITIZEN TIME IS LIGHT Booth Display)

(CITIZEN TIME IS LIGHT Booth Display)

The booth was beautifully designed by Tsuyoshi Tane and the architect himself was present to watch his creations come to life. 

(Architect Tsuyoshi Tane and guests)

(Architect Tsuyoshi Tane exploring the CITIZEN watch collection)

We were also very honoured to have met Malaysian celebrities and influencers such as Amber Chia, Izzue Islam, Jxhia Wong, Jessica Chaw and Preston Lee, who had personally come down to visit the CITIZEN booth and receive a token of appreciation from the brand.

(Amber Chia striking a pose with elegance accompanied by CITIZEN's L Ambiluna Steel Watch)

(Izzue Islam rocking his brand new CITIZEN watch)

(Jxhia Wong and Jessica Chaw showcasing their new gifts from CITIZEN)

(Preston Leen complementing his dashing outfit with his brand new CITIZEN watch)

The event was a fantastic experience and we were glad to be a part of it. 

(CITIZEN Installation Booth Guests)

For more pictures of the event do search #citizensoutheastasia on Instagram. And if you were there with us, do tag all your pictures taken with #citizensoutheastasia. Follow CITIZEN on instagram @citizensoutheastasia for more updates and style inspirations. 

 https://www.instagram.com/citizensoutheastasia/

 

Unleash your inner master chef at One Raffles Place!

2 weeks’ back, Ilyas and I had the opportunity to attend a culinary workshop at Culinary On, One Raffles Place. It was part of One Raffles Place’s Culinary Adventures campaign where 25 pairs of lucky shoppers had the chance to participate in a culinary workshop.

Upon our arrival at the cooking studio, we bumped into Camilia (and his brother Nathaniel), Writer from Youth.SG, who was one of our media guests. We managed to snap a few photos along the well-decorated corridor leading to the entrance of the studio where we’ll be cooking in.

Minutes later our 2nd media guest, Director of PPURPOSE PTE LTD, Contributing Editor of Buro 24/7 Singapore and Curator/ Host of The Lush Life of Lush 99.5FM, Tracy Phillips, arrived. Well, hello there!

Fast forward to 7pm, we were all given aprons and separated into 2 groups – Maroon & Orange.

Maroon was assigned to Chef Daniel while Orange, to Chef Carmen. Both of the chefs were great and Daniel was exceptionally hilarious!

Menu for the night: Shrimp pasta & Fruit Salad.

We cooked pasta from scratch and we had to circle around our table 8 times to get the desired thinness!

Afterward, we proceeded to prepare dessert; Fruit Salad with Mango Ice Cream. However, we only prepared the ice cream as the fruits were all beautifully diced by the crew beforehand.

The workshop lasted approximately 2 hours. It was interactive and we even scored a legit culinary certificate! Yes, it can be used for our CV!!! Congratulations to all who participated. Also, many thanks to Camilia, Nathaniel, Nick & Tracy for being there as well, we hope to see you on our future events!

Be a Style Guru at Kate Spade's Styling Session!

We were delighted to be invited by Kate Spade New York at Raffles City for their special styling session! We had such a great time browsing through their in-store collection as well as a few new unique handbags/clutch that were on display!


The Small Maise Swan Shoulder Handbag as well as the Perfume Clutch were the attraction of the night, as guests were asked to vote on which of the 2 bags were the favourite of celebrity host, Yvette King. The lucky winner who got picked by Yvette herself, walked away with a pair of dazzling Kate Spade sunnies! The very talented fashion illustrator, Grace Ciao, was present to do portraits of the guests at the event. We were lucky to walk away with one of her creations. 

 

Yvette King shared some of her personal styling tips with the guests there and as usual, she was stunning. Her style tips were helpful and she even managed to show us how the Kate Spade New York collection was both stylish and versatile. 

 

We had such a good time at the Kate Spade New York Styling Session and we hope to support them for all their future events! 

Pages