No matter how engaging the content you are pitching is, all the effort is wasted if you pitch to the wrong audience. Before pitching, take some time to find out more about the articles the editor has written or which topics in particular he/she is interested in to increase chances of success. Pitch fashion products to fashion writers/stylists, beauty products to beauty writers and etc.!
Giving lengthy details about the time, date, venue, product model specs or even lifting the entire body of the press release will not entice the reader you are pitching to. People want to know the reasons and motivations behind your campaign to decide whether it is worth investing time into. Insert key messages such as the Unique Selling Proposition (USP) and value add by offering additional services that you think might help. such as an exclusive interview or styling samples! Keep pitches short, succinct, and most importantly, relevant.
It is easier to pitch to a friend than to a stranger. Work on building good positive relationships with influencers, bloggers, journalists and editors. Listen to their concerns and try to understand them better. Live out the terms in the word cloud above! Do not focus on solely selling your idea. This makes work more meaningful as well.
Tweeny - a revolutionary iron for flat ironing and vertical steaming. As a steam iron, it provides crisp results on even the thickest garments, while as a garment steamer, it removes creases on even the most delicate or sophisticated fabrics.
#OptiSteamtechnology #tweeny #steamiron #flatiron #publicity #publicrelations #creases #fabrics #delight #domesticgoddess
Clarks Originals' Women's AW16 Graphic Pack is set to be launched at Clarks stores in Singapore this month. The British shoemaker's three iconic silhouettes - the Wallabee, the Desert Boot and the Trigenic Flex, are updated in a refreshing pattern of straight, curved and perforated lines on black suede. Unique, striking yet subtle - just the way we love it.
Rabeanco's new SS2016 sees lots of exciting and diverse eye-catching colour palettes. We love the rich primary colour hues of simple classics made with a twist, like the mini-box bags. Can't decide if you want to use a shoulder bag or haversack? Have it both ways with the versatile leather Rabeanco multi-way bag in red or black. Show some love to your phone with bright mini neckstraps. With over 100 styles, Rabeanco offers the ultimate summer collection.
Italian fashion and accessories brand RABEANCO has opened a new concept store at Jewel Changi Airport. The new concept store which opened officially on 23rd October features RABEANCO's FW 2019 / 2020 collection.
Kotobuki Coffee, the specialty coffee shop has introduced two romance-inspired offerings named Kiss of Rose, just in time for Summer romance.
Restyled as an event venue and bridal boutique, Singapore's national monument Caldwell House re-opened on 8 November 2016. The gallery at level 2 is renamed The Alcove managed by Watabe Wedding Singapore, the world's leading bridal corporation. Jessicacindy Hartono is Singapore's most sought-after designer. A collection label, titled Ethereal by Watabe Wedding and Jessicacindy feature their first collection of 31 different looks of wedding and evening creations inspired by nature and the architecture of CHIJMES Hall.
"Ice Cream and Cotton Candy," anyone? Rocking our sweet tooth is GUESS's indie collaboration with A$AP Rocky. We love the grunge meets hip hop look meet 90's nostalgic feel of the campaign - models are seen on bikes around West Hollywood, indulging in ice-cream. Matching the vintage style is a delectable selection of low-rise bell bottoms overalls and retro cropped tees. Watch this space as we spill the beans on the GUESS A$AP party at CANVAS this July.
#guess #guessA$AP #homage #retro #vintagestyle #fashionpr
This September, AMK Hub celebrates its 9th anniversary in a special way: with every $50 spend at AMK Hub, redeem a colourful vacuum thermal flask when you donate a minimum of $2 to the NTUC U-Care Fund. Let's help to improve the lives of the less fortunate with generosity, kindness and goodwill. Photo courtesy of NTUC U-Care Fund.
Have you been hoarding wearable footwear which you no longer wear in your shoe cabinet? Here’s your chance to put your shoe hoard to good use. Your reward: a warm glow knowing the footwear you’ve kept so carefully is going to someone appreciative, whether it’s sports shoes to a boy who can now kick a ball for his team; mary-janes for a schoolgirl; stiletto heels for a special occasion; or sturdy boots for trudging long distances. From 11 March to 10 April 2016, Clarks has partnered with The Salvation Army to collect footwear for the needy.
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