Fashion PR Tips

“Fashion PR isn’t just about pretty pictures,” – Aliza Licht
It is necessary to justify everything you do for your clients, such as quantitative analysis and measurement. Balancing the budget and other administrative tasks are key as well.


“Risks are amazing, but you have to be strategic,” – Aliza Licht
It is always enjoyable to take risks with new client projects, but ensure that is necessary because there are consequences for all actions. You must also be prepared to accept all responsibilities in the event that something should go not as planned.


“I’m a bounty hunter,” – Kelly Cutrone
Being in the PR industry, it is important to be on the lookout for new opportunities all the time and be ready to go and get them when they come by. One can bounty hunt for creative opportunities, more projects, more clients and business partners, and the list goes on.


“Know what’s going on in the industry where you want to work,” – Cannon Hodge
This is extremely important. It is critical to ensure that you have done all your essential research, know who the big players are, basic requirements, and background information as well. Ensure you are fully prepared.