Travel and Tourism PR Tips

1.Include photos

Photographs give the reader a visualization of how a story would be like, and informs others that you have access to photos. This is important because photos provide a visual back up of the story you are telling, and keep the readers engaged, as compared to a wall of text. It is best to put photos at the top of the press release so that reporters and editors can easily spot them.


2.Share authentic stories of real characters

Everyone has their own unique and captivating story to tell. The audience will definitely be able to tell a true story from a fake one, and this would not leave a long-lasting impression on the viewers. An authentic story will warm the viewers’ hearts, making them even more compelled to share and spread the word.


3.Share genuine stories in real time

Great stories are impactful, and even more so when they are told as they unfold. As time passes by, people will forget how they felt at that point in time, and the magic of the moment will not be captured in its entirety. Recording the moments as they happen will leave a deeper impact on the readers.


4.Show media relevant in a specific location

Readers are more likely to be interested in events that have happened, or will happen near them. When you showcase your content that is about a specific area, you may have a smaller market than if you made a broader and more general pitch, but the targeted audience will definitely be more interested in what you have to say.


5.Write informed, concise, engaging pitches

Kim Jamieson, PR Manager at Discover South Carolina, advices that the best pitches are short, well-researched and fun to read. It is important to research and have knowledge about who you are pitching to, have simple and concise points, and to keep the pitch as engaging as possible.