"Nails For A Cause" Celebrating International Women's Day

Let’s Nail it Girls! Get a pretty express manicure and make a difference to someone’s life. Help us achieve the highest number of manicures in a single day. All registration proceeds goes to Singapore Cancer Society, a beneficiary of Cervical Cancer.

For registration details, please see The Straits Times Urban on 14, 21, 28 Feb and 7 Mar and make payment at


It was a joy working with Bulgaria's Thracian Wine to organise their wine presentation. It showcased wine from the Thracian Lowlands. It had a long history associated with the using wine as a celebration to be one with the gods. It was interesting to learn that Thrace was the homeland of Spartcus - the famous solider in the roman army which was made into a blockbuster. It was an exhilarating experience organising the event programme and reaching out to the wine connoseiurs and importers, distributors as well as the food media. 

Here are some photos showcasing the fun we've had


The BeautyBiotics Intelligent Skincare Day



The BeautyBiotics Intelligent Skincare Day was set in the refreshing ION SKY venue with close to 40 media personnel gracing the event. The highlight of the event would be having celebrity makeup artist and BeautyBiotics Ambassador, Clarence Lee, give a demonstration on how one can recreate a red-carpet worthy, naturally fresh complexion with BeautyBiotics' makeup range. The BeautyBiotics Intelligent Skincare Day ended off with our guests enjoying the food, the wines, the view and the photo opportunities with Clarence Lee.    

My First Week of PR

I am finally at the end of my very first ­week of work as the new intern. I don't think I’ve ever truly grasped the concept of ‘TGIF’ until I was thrown into the whirlwind that is PR. I’m truly exhausted, having made the dramatic switch from a full month of lazing around with my friends to the hectic world of press releases, events and media monitoring. Last week, a deck, to me, still just meant a stack of cards...

But alongside this mental and physical exhaustion is this profound sense of fulfillment. In one week, I’ve learnt so much. Though I joined during the final week of preparation, I found myself to be heavily involved in Benzac’s relaunch - an experience that I wasn’t exactly ready for but certainly something I’m grateful to be a part of. It’s been a hectic week and while it could have gone smoother, this has definitely been a major learning experience for me.

Three things I have learnt during this eventful week (pun intended haha):

1. Always double check

After this week, I don’t think I will ever forget this essential practice. It took a crucial mistake for me to really internalize this message. I’m tempted to withhold what exactly that mistake was because it will naturally raise several questions about my intelligence (or rather, lack thereof); but for the sake of emphasis, I’ll come clean.

I was tasked with printing 45 copies of a crossword puzzle. Simple and brainless enough, right? Apparently not. I ended up printing 45 copies of it with the answers. The worst part? I didn’t even realize I made that mistake till the event was right about to start, sparking off an intense panic attack…

Which brings me to point number two.

2. Always remain calm

Yes, things don’t go as planned. Yes, it may not look like what you had envisioned. But to freak out is equivalent to making everything a whole lot worse.  Put aside your disappointment and annoyance and SMILE. Keep your head clear, keep moving forward. It’s the best thing you can do for the sake of the event you’ve been working so hard on. I really hope I’ve learnt my lesson and learn to keep my cool. We’ll see how I do at the next event...fingers crossed!

3. And finally, coffee.

You’ll need it.

Despite these bumps, I’m reasonably pleased with what I’ve achieved and I’m excited to see what else I learn in the coming weeks. Till next time :)

xx Mira

Stop The Pops - Benzac gets seriously zitilicious

On the 9th of January, we hosted Benzac's press event at Nine Thirty Restaurant, where its new daily skincare range was unveiled. An informative yet fun-filled afternoon, attendees enjoyed a delicious meal while listening intently to what Dr Hazel Oon, Head of the Acne Clinic at the National Skincare Centre, had to say about how we can stop the pops. Guests also had fun posing in the photobooth and playing our Zit Zapper Dartboard Game.

The Benzac Cleansers come in foam and liquid formats and gently cleanse the skin while the Benzac AC Gel kills bacteria within 48 hours. The Benzac Facial Scrub, on the other hand, exfoliates, deeply cleanses and reduces oiliness without damaging the skin.

Take a look at some of the images from the event below and don't forget to 'like' us on Facebook for more updates!

Benzac's range of daily cleansers and treatment gels are available at selected pharmacies like Guardian, Unity and Watsons.


July 18th saw us hosting the Twinkle Wrinkle Press Event at the quaint L'Etoile cafe, where NeoAsia officially launched NeoStrata's SKIN ACTIVE Line Lift Duo. The latest addition to the NeoStrata SKIN Active Range, Line Lift duo works like a topical filler to give skin a boost by building up its natural volume and reducing the appearance of lines. Comprising of a two-step treatment with patented powerhouse ingredients AminofilTM, NeoGlucosamine, and NeoCitriateTM, the SKIN ACTIVE Line Lift duo was created to specifically target deep wrinkles and lines that do not respond to an anti-aging skincare routine alone.

The event also saw Dr. Lynn Teo ( of The Dermatology Practice) sharing with a captive audience on lines (wrinkles) prevention, and actress/ HBO host Linda Black conducting a fun facial expressions clinic. Check out the images from the event below and LIKE us on for more updates.







Carlo Rino launched its Fall Winter 2013 collection at its Podium Store located at Plaza Singapura on the 4th October. This Fall Winter, Carlo Rino brings about a sense of chic femininity as the collection showcases the latest fashion trends married with functionality. Colored walls, loud music, beautiful models, it was a fun filled evening with the media present for an exclusive preview of the new campaign. The evening began with tall gorgeous models showcasing the bags exclusively followed by a dance routine by a KPOP inspired girl group.








TBS: Operation Blemish Free by Publicist PR

Operation Blemish Free at House@Dempsey

To celebrate the launch of blemish fighting trio the Tea Tree Cool & Creamy Wash and the Tea Tree Squeaky-Clean Scrub, we gathered our media friends to enjoy a morning of fun-filled activities saw our media partners partake in Operation Blemish Free, teaming up to fight against Blemish with the help of The Body Shop's Tea Tree Range as well as do create their own terrarium.

The Body Shop's organic Tea tree oil is also a saviour to the Kenya Organic Oil Farmers Association (KOOFA) through its Community Fair Trade program me in which the organic Tea Tree Oil is sourced from.
A pioneer in Community Fair Trade, The Body Shop has been supporting the Community Fair Trade practice since 1987. Special thanks to our guest of honour, Mr Neal who is the consulate from Kenya for taking time off his busy schedule to share the importance and value of Community Fair Trade,

Hosted by popular DJ Rosalyn Lee, the launch of the Superpower Trio was a marked success with great feedback. Check back with us on the reviews of the Tea Tree Cool & Creamy Wash and the Tea Tree Squeaky-Clean Scrub.

Dead Sea Premier 24H Quartz Gem

In this new launch event, Dead Sea Premier introduces the 24H Quartz Gem Stem Cell. This product is a revolutionary collection of advanced anti-aging skin care products sourced from nature and taken to the highest level by Premier Dead Sea laboratories using cutting edge scientific technology. Check out some of the event images here.

Aveda Catwalk for Water

Led by Aveda’s Global Artistic Team, artistic director Richardo Dinis and Ian Michael Black, Aveda CatWalks for Water Fashion Presentation was held at One Marina Boulevard , NTUC Centre. This event is part of the Company's signature annual Earth Month fundraising effort, this is also a breakthrough campaign created to reduce the environmental impact and raise awareness of the global water crisis. Catwalk for Water raised funds to support Global Greengrants Fund and to underprivileged children in Singapore. This showcase highlighted the nature inspired color shades and highly fashionable and wearable technique. Apart from the ‘live’ performance of Aveda S/S hair color collection from Aveda’s team of global artists, four of Singapore’s most talented and influential creative stylists presented their local interpretation of Aveda’s S/S hair color lookbook.

Below are some of the event images, feel free to explore.