Rocking The Pirate Chic

Zadig & Voltaire’s fash prophecy for SS2012 goes down in our little black book as an important look to lust after. Cecilia Bonstrom calls it Preppy Pirate Chic – the story of the Zadig girl who plunders the pirate’s wardrobe in a spate of androgyny, peppers a touch of her own Rive Gauche charm from the 6ème and calls it her own. This was done in a lovely suite at the Park Hyatt Paris-Vendome where the key looks for next spring were showcased to the fash pack. What we are getting here are oversized boyfriend pieces, distressed shorts and a general look that appears as though the Zadig girl hasn’t spent an awful lot of time in front of the mirror.

Look who came to our presentation:

Citta Bella's Shawn and Female Malaysia's Zoe with Zadig & Voltaire Creative Director Cecilia Bonstrom

Harper Bazaar Thailand stylist with Zadig & Voltaire Creative Director Cecilia Bonstrom

Jonathan and Grace at work at an interview with Zadig & Voltaire Creative Director Cecilia Bonstrom

Looking very pirate indeed

Rocking the Pirate Chic

Rohai with Zadig & Voltaire Creative Director Cecilia Bonstrom

The Fash Pack at the Zadig & Voltaire Press Day - the showroom at Park Hyatt Vendome Paris

September In Paris

It’s September yet again. We are in Paris doing our rounds of the shows and taking one in after another right from Jardin des Tuileries to Rue Charlot, this is the fash pack descending on Paris taking in the key looks and deciding what makes it to our store come February 2012.

A show at the Jeu de Paume

Fall in Paris

One of the many showrooms in Paris

Spotted - Karl Lagerfeld at Colette. Us - just moments away from Lagerfeld

While the world fawns over the likes of Wintour, Menkes, Alt and even Roitfeld, here we have Lagerfeld checking out the timepieces at fash central, Colette – entourage in tow.

Un Jardin in Paris

A Social Media Primer

When thinking about social media marketing, the first things that usually come to mind are popular social media sites like Facebook, LinkedIn, MySpace and YouTube. YouTube has about 258 million users, and more than 50 percent of them log in weekly. Facebook has about 101 million users with more than 50 percent who log in daily.

Social media is essentially a form of online media where people are engaging with their social (real-life or otherwise) networks online. They talk, participate, share, network, and bookmark online. Most social media services encourage discussion, feedback, voting, comments, and sharing of information.

It's a two-way conversation, rather than a one-way broadcast.

Launch of Sophie Monk with Makiyo

Publicist PR conceptualised a tea party at the Quincy hotel for the launch of Sophie Monk skincare range where popular singer Makiyo shared her beauty tips with local bloggers such as Xiaxue, Eric Lim, Sophie, Yutaki and Ms Valerie.

The affable Makiyo autographed on her music release and posed with her delighted fans.