Bay Hotel Case Study

THE CLIENT:

Bay Hotel Singapore

Scheduled to open in December 2011, Bay Hotel Singapore desired to create a sassy, refreshing, ultra effortless alternative for both the business and leisure traveler.

Snuggled right between Mt Faber and Sentosa Island, it was destined to become a new travel oasis where one least expected it – at a spirited neighborhood outpost, a haven at the Gateway of Sentosa and right across Vivocity. The hotel with interesting glass facade created to reflect harmony and modernity. Bay Hotel staff are dressed in Levi’s denim to present a twist to classic hotel traditions.

RESULTS:

Publicist PR developed a multi-pronged approach to maximize Bay Hotel Singapore’s marketing potential. Apart from developing a strong brand strategy, we worked on the tactical level by designing media engagement programs and marketing sponsorship tie up with Singapore Tourism Board in Singapore/China, Turkish Airlines and Stella Artois. The programs over a 6 -12 months period helped create and reinforced Bay Hotel’s brand of fresh, fun, and fulfilling hospitality experience.