Sophie Monk Case Study

Case Study
Client: Sophie Monk

The Client:
Sophie Monk celebrates beauty in women and is fronted by Japanese/Taiwanese celebrity, Makiyo. Its R&D and cute packaging puts it at the forefront of beauty solutions for young ladies wanting beauty, offering solutions for dry skin, acne through a comprehensive and tightly-edited selection of whitening, hydrating, anti acne products as well as hydrating masks.

Project Description:
Publicist PR was engaged to handle the publicity and event for the arrival of Makiyo, the Japanese/Taiwanese celebrity spokesperson of Sophie Monk.

The agency organized both a media event as well as a consumer event. A tea session was arranged for some well-known bloggers like Xiaxue to interact with Makiyo over an informal session, and media interviews with Makiyo reached across numerous platforms. The consumer event held at Guardian Pharmacy at Ngee Ann City drew a large crowd of consumers and bloggers who were eager for a chance to have a chance to meet Makiyo.