Better Vision


Better Vision was founded in 1965 as a modest optical store aspiring to provide eye-care consultations and solutions. Driven by their passion to improve eye-care services and provide cutting-edge solutions to a wider clientele, they have become a leading eye-care provider across the region.


Better Vision SG desired to have stronger online engagement and gain more Facebook likes through a tactical digital campaign.


Publicist developed a 6-month campaign by developing exciting thematic content on a thematic basis. Apart from developing consumer promotions, offers, agency develop original contents based on fashion, lifestyle and beauty.

The digital engagement plan ensured that Better Vision SG was active in its communication with its valued customers.

Through the sharing of posts related eyecare tips, importance of UV Ray Protection, it was able to tap on Facebook as a platform to communicate its brand and latest collection to young audience.