Orchard Scotts Dental

THE CLIENT: ORCHARD SCOTTS DENTAL is a practice leader that inspires aesthetics by providing total solutions on smiles makeovers, gummy smiles, and whitening. ORCHARD SCOTTS DENTAL’S doctors have helped put many smiles back on our patients’ faces and have helped enhance the smiles for MUS winners from 2009 to 2014 when they represent Singapore to the international finals. ORCHARD SCOTTS DENTAL is also proud to be the Straumann Premium Partner clinic for dental implant Singapore dentistry and also a dedicated dental clinic for Invisalign in Singapore.


PROJECT DESCRIPTION: PUBLICIST PR was appointed by ORCHARD SCOTTS DENTAL in 2016 to drive media publicity for the new ORCHARD SCOTTS DENTAL clinic. The agency launched a media campaign focused on the press and influencers alike to introduce them to ORCHARD SCOTTS DENTAL’s services such as Invisalign and dental cosmetic surgery. Publicist PR also took charge in organising the opening party of both clinics. Titled A Smile Affair, the event drew many influencers and celebrities such as Lisa White, Miss Singapore Universe 2016, Kelly Latimer and James Seah.




RESULTS: ORCHARD SCOTTS DENTAL successfully attained coverage among well-known influencers such as, including but not limited to, Kelly Poon, Xiaxue, Velda Tan, Beatrice Chia, Sheila Sim, Nat Ho, Bong Qiuqiu, Cordelia Low, Tommy Wee, Wendy Tseng, Jamie Yeo, Crystal Phuong, Lawrence Wong, Clara Song, Kelly Latimer.