THE CLIENT: ORCHARD SCOTTS DENTAL is a practice leader that inspires aesthetics by providing total solutions on smiles makeovers, gummy smiles, and whitening. ORCHARD SCOTTS DENTAL’S doctors have helped put many smiles back on our patients’ faces and have helped enhance the smiles for MUS winners from 2009 to 2014 when they represent Singapore to the international finals. ORCHARD SCOTTS DENTAL is also proud to be the Straumann Premium Partner clinic for dental implant Singapore dentistry and also a dedicated dental clinic for Invisalign in Singapore.
PROJECT DESCRIPTION: PUBLICIST PR was appointed by ORCHARD SCOTTS DENTAL in 2016 to drive media publicity for the new ORCHARD SCOTTS DENTAL clinic. The agency launched a media campaign focused on the press and influencers alike to introduce them to ORCHARD SCOTTS DENTAL’s services such as Invisalign and dental cosmetic surgery. Publicist PR also took charge in organising the opening party of both clinics. Titled A Smile Affair, the event drew many influencers and celebrities such as Lisa White, Miss Singapore Universe 2016, Kelly Latimer and James Seah.
RESULTS: ORCHARD SCOTTS DENTAL successfully attained coverage among well-known influencers such as, including but not limited to, Kelly Poon, Xiaxue, Velda Tan, Beatrice Chia, Sheila Sim, Nat Ho, Bong Qiuqiu, Cordelia Low, Tommy Wee, Wendy Tseng, Jamie Yeo, Crystal Phuong, Lawrence Wong, Clara Song, Kelly Latimer.
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Tweeny - a revolutionary iron for flat ironing and vertical steaming. As a steam iron, it provides crisp results on even the thickest garments, while as a garment steamer, it removes creases on even the most delicate or sophisticated fabrics.
#OptiSteamtechnology #tweeny #steamiron #flatiron #publicity #publicrelations #creases #fabrics #delight #domesticgoddess
Clarks Originals' Women's AW16 Graphic Pack is set to be launched at Clarks stores in Singapore this month. The British shoemaker's three iconic silhouettes - the Wallabee, the Desert Boot and the Trigenic Flex, are updated in a refreshing pattern of straight, curved and perforated lines on black suede. Unique, striking yet subtle - just the way we love it.
Rabeanco's new SS2016 sees lots of exciting and diverse eye-catching colour palettes. We love the rich primary colour hues of simple classics made with a twist, like the mini-box bags. Can't decide if you want to use a shoulder bag or haversack? Have it both ways with the versatile leather Rabeanco multi-way bag in red or black. Show some love to your phone with bright mini neckstraps. With over 100 styles, Rabeanco offers the ultimate summer collection.
Italian fashion and accessories brand RABEANCO has opened a new concept store at Jewel Changi Airport. The new concept store which opened officially on 23rd October features RABEANCO's FW 2019 / 2020 collection.
Kotobuki Coffee, the specialty coffee shop has introduced two romance-inspired offerings named Kiss of Rose, just in time for Summer romance.
Restyled as an event venue and bridal boutique, Singapore's national monument Caldwell House re-opened on 8 November 2016. The gallery at level 2 is renamed The Alcove managed by Watabe Wedding Singapore, the world's leading bridal corporation. Jessicacindy Hartono is Singapore's most sought-after designer. A collection label, titled Ethereal by Watabe Wedding and Jessicacindy feature their first collection of 31 different looks of wedding and evening creations inspired by nature and the architecture of CHIJMES Hall.
"Ice Cream and Cotton Candy," anyone? Rocking our sweet tooth is GUESS's indie collaboration with A$AP Rocky. We love the grunge meets hip hop look meet 90's nostalgic feel of the campaign - models are seen on bikes around West Hollywood, indulging in ice-cream. Matching the vintage style is a delectable selection of low-rise bell bottoms overalls and retro cropped tees. Watch this space as we spill the beans on the GUESS A$AP party at CANVAS this July.
#guess #guessA$AP #homage #retro #vintagestyle #fashionpr
This September, AMK Hub celebrates its 9th anniversary in a special way: with every $50 spend at AMK Hub, redeem a colourful vacuum thermal flask when you donate a minimum of $2 to the NTUC U-Care Fund. Let's help to improve the lives of the less fortunate with generosity, kindness and goodwill. Photo courtesy of NTUC U-Care Fund.
Have you been hoarding wearable footwear which you no longer wear in your shoe cabinet? Here’s your chance to put your shoe hoard to good use. Your reward: a warm glow knowing the footwear you’ve kept so carefully is going to someone appreciative, whether it’s sports shoes to a boy who can now kick a ball for his team; mary-janes for a schoolgirl; stiletto heels for a special occasion; or sturdy boots for trudging long distances. From 11 March to 10 April 2016, Clarks has partnered with The Salvation Army to collect footwear for the needy.
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