ABOUT THE CLIENT: Tefal has been supporting consumers around the globe for over 60 years with its innovative products that delivery healthy, balanced cooking and quality results. Rangomg from linen care to vacuum cleaners and cookware products, Tefal offers innovative and indispensable solutions to simplify everyday lives of consumers. Tefal is under Groupe Seb, established in France in 1857. 

PROJECT DESCRIPTION: Publicist PR was appointed by Tefal in 2017 to oversee the launch of their new homeware and kitchenware launches - namely, the Tweeny 2-in-1, Induction Spherical Pot RK8045, Silence Force 4A Animal Pro Care vacuum cleaner, Pro Express Care steam generators, Multicook & Grains, ClipsoMinut' Duo and Dark Ruby range. 

RESULTS: To date, Tefal successfully attained over $300K worth of PR coverage among the media including, but not limited to, TODAY, Berita Harian, Berita Mediacorp, Home and Decor, Her World Plus, Toggle, Lookbox Living and more.