CLARKS CELEBRATES ICONIC STATUS WITH LAUNCH OF EVOLUTIONARY STORE CONCEPT IN ION ORCHARD, SINGAPORE.

CLARKS CELEBRATES ICONIC STATUS WITH LAUNCH OF EVOLUTIONARY STORE CONCEPT IN ION ORCHARD, SINGAPORE.

SINGAPORE, 24th October 2018 – Classic, understated and uncluttered, Clarks PURE concept store reflects its rich history and modern brand spirit.

Classic leather button-back seats on birch floors and soothing neutral colour palette walls with the use of natural materials such as oak and timber, the Pure store concept builds on the themes of simplicity and honesty. Positioned at the windows, illuminated light boxes and opal resin podiums create a gallery-like aesthetic for the collections. Brand and campaign imagery is displayed within the store for enhanced storytelling, while large-scale lightboxes are used to draw consumers in and further communicate key brand messages.

Flexible shelving systems now provide total flexibility in the way products are displayed and showcased. Following positive consumer reception of the launch in Manchester Market Street and Glasgow Buchanan Street, Singapore is the first city in Asia chosen to showcase the updated shopping environment.

Designed for Clarks stores all over the globe, the fundamental aspect of the new concept is to simplify the store’s surroundings and make the product the key focus. Seasonal stories - from shoes and boots to sandals and bags - will be executed through lightbox graphics displaying high impact brand imagery for enhanced storytelling and messaging.

Oak timber flooring and patina brass pendant lights above floating table displays will provide a premium and sophisticated look and feel with frosted acrylic and oak blocks showcasing key styles. Leather seating with rustic brass frames reflects the brand’s passion for premium materials, craft and authenticity, while large HD screens will inform customers of the latest key styles via campaign videos.

 “One of the design concepts we created was called Pure. Pure links to honesty, which is very much the philosophy behind Clarks shoes. They use honest design and materials in their shoes and we wanted the store design to reflect that through the use of natural materials and truthful lighting.” Said Architects and interior design specialists from Stiff & Trevillion who helped to execute the concept.

Designed to breath a new personality into the brand, the Pure concept will be rolled out to other South East Asian markets in the coming months.

“We want to offer this elevated brand experience with the Pure store design,” said Guillaume Nagy, President SEA & Oceania. “Singapore has an incredibly dynamic retail environment and we know the extension of Pure to ION Orchard will be well received by existing and potential consumers. It is the first retail initial initiative of many to be implemented in the city-state, turning Singapore into our flagship market and centre of excellence for the region”

 “The focus of the store design was to make the shoe the star and to tell immersive stories that resonate with our consumers,” he added. “Pure helps us achieve both in a way that is authentic to Clarks.”

Beginning October 2018, customers can visit Clarks store Orchard ION to enjoy the PURE shopping experience.

ABOUT CLARKS

C&J Clark Limited, owners of the Clarks brand, the privately held footwear business, was founded in Street, Somerset in the UK by the Clark family in 1825. Still based in Street, the Clarks Group designs develops and sells a wide range of footwear and accessories for men, women and children. The Clarks brand is renowned worldwide for quality and style with comfort. The Clarks Group has built on its success as the leading shoe company in the UK to become a £1.6 billion global business operating retail, wholesale, franchise and online channels in over 100 markets worldwide. 

Clarks ION is located at 2 Orchard Turn, #B2-22, Ion Orchard, Singapore 238801. Tel: 65 6238 1558

For more information, please contact Publicist PR Consultants

Kok, Ting Feng, PR Consultant

Email: tingfeng@publicistpr.com / +65 875 2628

Edith Tan, PR Consultant

Email: edith@publicistpr.com / +65 9835 1082