SINGAPORE, February 2016 - Global British shoe brand Clarks is pleased to introduce a Spring/ Summer 2016 collection which brings heritage and craftsmanship from the archive into the here-and-now with modern innovations and of-the-moment details. Clarks creates the epitome of effortless British style with offerings which have the authenticity of the past and a nod to the trends of the season.
Spanning from a collection designed to offer chic solutions to transitional dressing through to a bright and bold celebration of the height of summer, SS16 sees Clarks icons like the Desert Boot and archive techniques such as Polyveldt used as inspiration for shoes which are perfect for the season. Whether it’s elegant heels or athletic flats, Clarks SS16 has beautifully crafted styles to suit any situation.
ARCHIVE REINVENTED
Clarks rewind to the fashion moment of the 60s when British style enjoyed its heyday via archive references mixed back with modern inspirations. A timeless block heel feels just as right now as it did then. There’s a playful feel courtesy of fuchsia, blush pink and glazed blue hues alongside pared-back light neutrals.
Prim yet upbeat, Chinaberry Fun is infused with nods to retro including a statement rectangle trim and square toe shape.
Meanwhile, Pravana Rose offers a more minimal, contemporary spin with a pointed toe and elevated block heel. Patent finishes are an unmistakably 60s touch.
AUTHENTICALLY CLARKS
Effortlessly stylish casual shoes are natural territory for Clarks. When it was created in 1950, the Clarks Desert Boot defined a new smart yet relaxed way to dress. It is this attitude which is still at the heart of this British brand. Now Clarks have looked back to innovative techniques from the past and given them a new twist for today.
Ledella York is a take on the 70s clog from Clarks, a nod to the continued 70s revival. Buckle straps and studs are original details but a flexible wooden-look sole gives an ultra-comfortable interpretation of the trend. Polyveldt is an authentic 70s construction, pioneered by Clarks.
The Hexton Glitz updates Polyveldt for now with chunky buckled straps and ultralight EVA soles. The palette of white and lilac introduces a futuristic refresh.
MODERN CRAFT
In recognition of modern lives where everyday style mixes casual spirit and athletic sensibilities, Clarks creates an offering which brings innovative techniques to the fore. With Clarks heritage of unconventional thinking in mind, completely new silhouettes are introduced. Born in our Originals collection, the Flex 3 sole technology is at the heart of Modern Craft. A shoe in three parts which reflects the freedom of walking barefoot, Flex 3 is an exciting new approach to laidback footwear.
With sleek lines, chunky straps and a clean palette, Tri Nova has a Flex 3 sole and is a future-gazing Clarks response to the athleisure movement.
Pastina Mallory takes distinctively sporty details like Velcro straps and laser cut details and transforms them into a polished, block heel with a track side feel.
Note to Editors
C&J Clark Limited, owners of the Clarks brand, the privately held footwear business, was founded in Street, Somerset in the UK by the Clark family in 1825. Still based in Street, the Clarks Group designs, develops and sells a wide range of footwear and accessories for men, women and children. The Clarks brand is renowned worldwide for quality and style with comfort.
The Clarks Group has built on its success as the leading shoe company in the UK to become a £1.5 billion global business operating retail, wholesale, franchise and online channels in over 100 markets worldwide. Please log onto www.clarks.sg for more information.
Social media network : instagram.com/clarkssg & facebook.com/ClarksSingapore/
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Tweeny - a revolutionary iron for flat ironing and vertical steaming. As a steam iron, it provides crisp results on even the thickest garments, while as a garment steamer, it removes creases on even the most delicate or sophisticated fabrics.
#OptiSteamtechnology #tweeny #steamiron #flatiron #publicity #publicrelations #creases #fabrics #delight #domesticgoddess
Clarks Originals' Women's AW16 Graphic Pack is set to be launched at Clarks stores in Singapore this month. The British shoemaker's three iconic silhouettes - the Wallabee, the Desert Boot and the Trigenic Flex, are updated in a refreshing pattern of straight, curved and perforated lines on black suede. Unique, striking yet subtle - just the way we love it.
Rabeanco's new SS2016 sees lots of exciting and diverse eye-catching colour palettes. We love the rich primary colour hues of simple classics made with a twist, like the mini-box bags. Can't decide if you want to use a shoulder bag or haversack? Have it both ways with the versatile leather Rabeanco multi-way bag in red or black. Show some love to your phone with bright mini neckstraps. With over 100 styles, Rabeanco offers the ultimate summer collection.
Italian fashion and accessories brand RABEANCO has opened a new concept store at Jewel Changi Airport. The new concept store which opened officially on 23rd October features RABEANCO's FW 2019 / 2020 collection.
Kotobuki Coffee, the specialty coffee shop has introduced two romance-inspired offerings named Kiss of Rose, just in time for Summer romance.
Restyled as an event venue and bridal boutique, Singapore's national monument Caldwell House re-opened on 8 November 2016. The gallery at level 2 is renamed The Alcove managed by Watabe Wedding Singapore, the world's leading bridal corporation. Jessicacindy Hartono is Singapore's most sought-after designer. A collection label, titled Ethereal by Watabe Wedding and Jessicacindy feature their first collection of 31 different looks of wedding and evening creations inspired by nature and the architecture of CHIJMES Hall.
"Ice Cream and Cotton Candy," anyone? Rocking our sweet tooth is GUESS's indie collaboration with A$AP Rocky. We love the grunge meets hip hop look meet 90's nostalgic feel of the campaign - models are seen on bikes around West Hollywood, indulging in ice-cream. Matching the vintage style is a delectable selection of low-rise bell bottoms overalls and retro cropped tees. Watch this space as we spill the beans on the GUESS A$AP party at CANVAS this July.
#guess #guessA$AP #homage #retro #vintagestyle #fashionpr
This September, AMK Hub celebrates its 9th anniversary in a special way: with every $50 spend at AMK Hub, redeem a colourful vacuum thermal flask when you donate a minimum of $2 to the NTUC U-Care Fund. Let's help to improve the lives of the less fortunate with generosity, kindness and goodwill. Photo courtesy of NTUC U-Care Fund.
Have you been hoarding wearable footwear which you no longer wear in your shoe cabinet? Here’s your chance to put your shoe hoard to good use. Your reward: a warm glow knowing the footwear you’ve kept so carefully is going to someone appreciative, whether it’s sports shoes to a boy who can now kick a ball for his team; mary-janes for a schoolgirl; stiletto heels for a special occasion; or sturdy boots for trudging long distances. From 11 March to 10 April 2016, Clarks has partnered with The Salvation Army to collect footwear for the needy.
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