Bugis Street Online

THE CLIENT: BUGIS STREET ONLINE is the team behind the Bugis Street you know today. Established in 1988, they won the tender to develop and manage the new Bugis Street, and since then have grown Bugis Street from just 26 stores to over 600 shops across 3 levels.


PROJECT DESCRIPTION: PUBLICIST PR was appointed by BUGIS STREET ONLINE in 2016 to oversee the launch of the online shopping platform. The agency launched a media campaign focused on the press to introduce them to BUGIS STREET ONLINE and the goods and services available.


RESULTS: News of BUGIS STREET ONLINE successfully attained coverage on prime media platforms including but not limited to: The Straits Times and TODAY newspaper.