GUESS Originals x A$AP Rocky

THE CLIENT: Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. As of October 29, 2016, the Company directly operated roughly 915 retail stores in the Americas, Europe and Asia. The Company's licensees and distributors operated roughly 740 additional retail stores worldwide. As of October 29, 2016, the Company and its licensees and distributors operated in more than 95 countries worldwide. For more information about the Company, please visit

PROJECT DESCRIPTION: PUBLICIST PR was appointed by FJ Benjamin in 2017 to oversee the launch of their Guess Originals x Ice Cream and Cotton Candy Summer 2017 Collection. The agency launched a media campaign focused on the press to introduce the collaboration between Guess and A$AP Rocky to the Singaporean Market.

RESULTS: GUESS successfully attained coverage among media including but not limited to: TODAY, Nylon, Juice, Be Asia, Buro 247, Nookmag, The Playbook Asia, The Honey Combers, Cleo, Her World Plus, Bagaholic Boy and Lianhe Zaobao.