THE CLIENT: CITIZEN WATCH is a true manufacture d'horlogerie with a comprehensive manufacturing process that extends from creating a watch’s individual components to its final assembly. The company operates in more than 100 countries around the world. Since its founding in 1918, CITIZEN have held the belief of “Better Starts Now” — that is, no matter who you are and what you do, it is always possible to make something better, and now is the time to start doing it. Sharing this belief, we have made watches, invented and improved technologies and explored the future of watches such as our proprietary light-powered Eco-Drive technology, which originally debuted 40 years ago, and state-of-the-art satellite-synchronised timekeeping.

PROJECT DESCRIPTION: PUBLICIST PR was working with CITIZEN in 2016 to manage the CITIZEN x ISETAN GRAND RECEPTION PARTY at ISETAN LOT 10, Kuala Lumpur, Malaysia.

RESULTS: The event was filled with over a hundred media and guests and it was a great reception party. The TIME IS LIGHT installation by CITIZEN had a beautiful display of audio visual elements accompanied with music and their special collection of watches. Local celebrities and influencers such as Amber Chia, Izzue Islam, Jxhia Wong, Jessica Chaw and Preston Lee graced the unveiling of the Time is Light Pop-Up Exhibition. We receive coverage from Oriental Daily, The Iskandarian, Almond Magazine, HMI Magazine, 123mamanet, 12fly, A Malaysian Man, Beloved888GreyBijoux, 80 Quartier, Notey,, , NUYOU Singapore, Singapore's Women Weekly, styleXstyle, zbNOW, TODAY, TODAY Online, Darren Bloggie, The New Paper, and The New Paper Online