THE CLIENT: Established in 1996. Gloria Jean’s Coffees is committed to making the ultimate coffee experience. The company takes pride in selecting the world’s highest quality Arabica beans, lovingly roasted in state of the art roasting facilities in Sydney and handcraft each drink in-store to deliver the rich and flavourful coffees Gloria Jean’s Coffees is famous for. The coffee chain offers a complete menu of hot and cold drinks, traditional espresso drinks, ranging from lattes, cappuccinos, ice-blended chillers, fruit smoothies, specialty teas, and a range of single origins, blends, estate and flavoured whole beans. Coffee lovers can also enjoy Gloria Jean’s signature beverages together with breakfast or lunch selection, cakes sandwiches and pastries. The Gloria Jean’s Coffees Vision is to be the most loved and respected coffee company in the world. To achieve our Vision we are committed to serving you, our guests, with the consistently highest quality coffee and outstanding personalised service in a vibrant store atmosphere. Gloria Jean’s Coffees is a brew of passion, community and commitment to delivering the highest quality coffee to our guests with the same Vision – to be the most loved and respected coffee company in the world. • a commitment to excellence • building partnerships that are based on integrity and trust • a belief in people and changing lives • fostering a culture of joy and passion throughout our company Amongst our many locally based fundraising activities, we support a number of National and International fundraising projects.
PROJECT DESCRIPTION: Our success is thanks to the communities that support us, and in return we aim to give back whenever possible. We strive to have a positive impact, both on the communities from where we source our coffee and the communities we serve. To celebrate the grand opening of its flagship store in Plaza Singapura, PUBLICIST PR helped organise CAPPUCCINO FOR A CAUSE, a fund raising program that would fit in with Gloria Jean’s aim to give back whenever possible to community. To raise funds for the appointed local charity Grace Haven, we invited local celebrities such as Adrian Pang, Linda Black, Jo Soh, Nic Wong, Steven Chia to support CAPPUCCINO WITH A CAUSE as a day of great coffee, live jazz and poetry recitation from the youth from Grace Haven. Juggling cups, beans and extracting that perfect espresso shot was all part of the challenge of the Celebrity baristas in making the perfect cup of coffee.
RESULTS: Publicist PR engineered a great day of charity fund raising with Celebrity baristas in action making cups of delicious coffee for enthusiastic patrons. The grand opening received online buzz and positive reception from the community. Turnout was fabulous and both the celebrities and patrons thoroughly enjoyed raising money for Grace Haven. Gloria Jean’s Coffees and 8 celebrity baristas came together at the newly-opened outlet at Plaza Singapura to make and serve coffee in a bid to raise funds for the children at Grace Haven. These celebrities were: 1. Linda Black – Host 2. Steven Chia – Newscaster 3. Nicole Chen – DJ 4. Cale Chew – Artist 5. Dawn Ho – Singer 6. Adrian Pang – Actor 7. Jo Soh – Fashion Designer 8. Nic Wong – Fashion Designer In addition, these celebrity baristas also auctioned off items that were meaningful to themselves in a silent auction.