Client: K-Palette

The Client:
A popular Japanese cosmetics brand that is famous for its "1 Day Tattoo" line of makeup. K-Palette's star product is its eyeliner that is waterproof and long-lasting - like a tattoo. The "1 Day Magic" series is their new line that can transform makeup looks from the casual to Kawaii! The lines consists of eyeliner, mascara, cheek palette and eyelid glue that promises to WOW.

Project Brief:
K-Palette needed a professional agency approach, which could help the brand roll out the new K-Palette 1 Day Magic series line of cosmetics.

The agency secured extensive media coverage of the brand including features in magazines such as Her World, Cosmopolitan, iWeekly and in dailies like MyPaper and LianHe Wanbao.