GLOBAL BRITISH BRAND CLARKS GIVES A MODERN INTERPRETATION OF EFFORTLESS BRITISH STYLE WITH ITS SPRING/SUMMER’ 16 COLLECTION

Singapore, 23 February, 2016 - The 2016 Spring Summer Men’s collection is the next stage of evolution in the Clarks story. With the brand culture deeply rooted in its heritage and history of craftsmanship, Clarks draws on over 190 years of expertise as well as current design trends to seamlessly fuse the past and the present.   The result is an exciting and surprising collection that celebrates effortless British style and connects with the contemporary audience.  From the introduction of its first slipper in 1825, through to the launch of the Iconic Desert Boot in 1950, until today, Clarks continues its journey as an innovator in footwear.

Spring Summer 16 sees the collision of tailoring and technology embodied in the hybrid ‘athleisure’ style; the Flex 3 sole. Developed shapes, explosive palettes and textured materials appear with woven details and embellishments that celebrate the sunshine season. This range offers a unique combination of art and artisanship, innovation and imagination resulting in stylish shoes that are a pleasure to wear.

DRESS FORMAL – ARCHIVE REINVENTED

The archive reinvented range presents stylish and comfortable shoes that elegantly bridge the gap between winter and summer.

The Amieson Limit is the reinvention of a classic Clarks design by Hardy Amies and our key formal shoe of the season; a sleek shaped wingtip brogue epitomising contemporary attitude that is distinctively Clarks.

Amieson Limit

The clean sartorial design of the Hawkley Walk brings vintage style to a summer dress casual. Rich leathers and premium suedes are given a lightly distressed finish whilst unlined uppers keep the shoes fresh and the ‘Strobel’ construction gives maximum flex.

Hawkley Walk

DRESS CASUAL – AUTHENTICALLY CLARKS

Clarks take inspiration from its rich archive to create modern interpretations of classic constructions that retain the brand identity.  Artisanal hand-crafting skills are applied to contemporary designs that are stylish, attractive and on trend, whilst market-leading proprietary cushion technologies ensure all-day comfort.  Important construction features such as the Polyveldt sole and San Crispino uppers have been refined to deliver a vintage influenced look that is unmistakably modern.

The Tamho Edge in a rust coloured suede portrays Clarks authentic casual styling at its best; the deconstructed Derby shoe, simply designed with a sportswear influence, features Clarks signature corner-stitching and a superlight EVA outsole.

Tamho Edge

The tan leather Pennard Strap sandal has a luxe crafted look with simple on-trend strapping, a lightweight EVA outsole and veg tan leather foot bed for the ultimate barefoot feeling.

Pennard Strap

MODERN CRAFT

Clarks looks to the future, interpreting sports-inspired styles that embrace athletic cues and infuse modern technology. This ‘Cross-Collection’ blurs the boundaries between sports and everyday styles by presenting fresh and fun casual shoes with an active edge.  The latest development in comfort technology, the new Cushion Max insole provides ultimate softness with every step.

At the apex of this collection is the Flex3 sole technology. Developed from the Clarks Originals® Trigenic concept, the Flex3 technology has now diffused across the mainline ranges.  The Flex3 outsole follows your foots natural curve and facilitates a natural flow of movement, whilst it’s deconstructed design and supple lightweight materials prevent the foot from being restricted.

The Trigen Limit in premium navy leather is the ultimate dress casual shoe infused with the Flex 3 technology. A punched brogue upper has a vegetable tan footbed and contrast weldt delivering a thoroughly modern ‘crafted dressletic’ hybrid.  Following in the same vein is the Trimrocc Sun, a modernized wardrobe staple that features premium upper leather, in a stitch and turn construction, vegetable tan sock, perforation detail finished with the unique Flex 3 sole.

Trigen Limit                                              Trimrocc Sun

Note to Editors

C&J Clark Limited, owners of the Clarks brand, the privately held footwear business, was founded in Street, Somerset in the UK by the Clark family in 1825. Still based in Street, the Clarks Group designs, develops and sells a wide range of footwear and accessories for men, women and children. The Clarks brand is renowned worldwide for quality and style with comfort.

The Clarks Group has built on its success as the leading shoe company in the UK to become a £1.5 billion global business operating retail, wholesale, franchise and online channels in over 100 markets worldwide.  Please log onto www.clarks.sg for more information.

Social media network : instagram.com/clarkssg & facebook.com/ClarksSingapore/

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