New e-commerce marketplace Bugis Street Online creates win-win opportunity for SME retailers

Singapore, 19 February 2016 – Bugis Street expands beyond its physical space into the e-commerce world of high growth and limitless prospects. Come April 2016, Bugis Street Online will be re-launched, offering goods ranging from advanced consumer electronics to the latest fashion, in response to the potential of the e­commerce market in Singapore and the world. Meanwhile, Bugis Street Online will promote entrepreneurship through a unique platform and a strong digital marketing strategy for SME retailers.

“Bugis Street Online was developed to help traditional brick­and­mortar retailers stay competitive in the fast moving and ever-changing retail landscape. The platform can significantly reduce overall operational cost and provide them with the opportunity to expand their businesses to international markets with a name recognised beyond our shores for delivering a truly unique Singapore shopping experience,” said Bugis Street Online CEO, Mr Ivan Loh.

Conceived in 2013, Bugis Street Online was created to help businesses keep abreast of the demands of the retail industry. “We designed Bugis Street Online to be a holistic Omni-Channel ecosystem, effectively allowing SME retailers to generate revenue through multiple sales channels using our integrated platform,” added Mr Loh.

Breaking free from traditional retail business norms, existing Bugis Street merchants and other Singapore SME retailers can leverage on Bugis Street Online to grow and sustain business opportunities both locally and abroad. Meanwhile, consumers will enjoy easy access to their favourite local retailers at any time.

About Bugis Street Online

Bugis Street Online is the Omni-Channel retail platform initially developed for Bugis Street retailers to generate revenue from multiple sales channels besides their traditional brick­and­mortar shops. In response to popular demand, the platform has since opened its doors to retailers beyond the Bugis Street shopping complex, in an initiative to help local SME retailers go global.



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