Getting to Know Our PR Girl - Carolyn Liao

1. Why did you decide to take up the challenge of joining a boutique PR agency?

I love the challenge of working in a boutique firm as it provides me with an opportunity to meet people – from media to client and vendors. Just as we are always evolving and growing, so are the people we meet and these connections prove to be invaluable over the years and develop our “it’s who you know” network. And the virtual connections are endless. It brings a whole new meaning to “it’s a small world after all.”

2. What do you hope to learn?

I hope to be able to create memorable campaigns and help customer’s objectives to be seen and heard, share their talents, products and/or services. We, PR specialists impact the news cycle through our creativity and media knowledge. The challenge is to generate positive publicity for our clients and enhance their reputations.

3. What is your favourite media / social media outlet?

Facebook, social media, fashion blogs and New York Times, Vogue, Business of Fashion, Telegraph,

4. How do you choose pitch angles for a story?

"Is it new?", " Is it unusual?", " Is there a human interest angle?".

5. What are you in charge of?

I plan, organise and coordinate media drops, media loans, press conference and events and most importantly meeting creative people!