To celebrate the Great Singapore Sale, One Raffles Place launched this year’s theme - Find your Eco-style and  introduced exciting eco-friendly workshops and exhibitions designed to inspire shoppers to make a stand for the environment.

Surrounded by life sized cardboard sculptures, shoppers were invited to attend hands-on workshops to promote indoor gardening and the recycling of clothes. Bloggers such as environment ambassador, Tiffany Yong from http://tiffanyyong.com/, joined us in the eco-friendly workshops.

Shoppers got to choose between either Terrarium Potting or an Up-Cycling workshop. In the Terrarium workshop, shoppers indulged in their creative fancies where they did hands-on plant potting. They crafted their own Terrarium and customized it to their own personalities.

For the Up-Cycling workshop, shoppers were asked to bring a piece of old T-shirt and were taught  how to transform it into a brand new scarf. Participants eagerly cut up their old T-shirts and stretched them out into scarves which they excitedly wore and took pictures of. With different furnishings such as braiding, different T-shirts resulted in different variations of the scarves. Participants also received instant prints of pictures as a take home souvenir from the event.

For the 11th June and 18th June, shoppers can also join in the fun at the Terrarium workshop at 1 pm and the Up-Cycling workshop at 3pm by simply spending $280 and registering at information of Level 4 of One Raffles Place.
Watch some of eco-action here at : https://youtu.be/7gJU7IGEO04

What is your role at Publicist PR? What do you love about PR?

I am a social media intern at Publicist PR this summer 2016. I love the different opportunities PR offers which allows me to learn new things, keep up to date with current events, and apply my relevant skills. 

Who do you follow on Instagram? What do you think is important about social media?

I follow friends on Instagram as well as celebrities and fashion designers. I think that social media is an important platform for networking and showcasing oneself. Social media can be used to connect with new people, keep in touch with old friends anytime, anywhere. Social media can be effectively used by brands to promote their goods and services in a specific and personalized manner in order to effectively appeal to their targeted audience. 
 

Favorite campaign ever? Why?

Nike Photo ID campaign in 2013. This was a campaign which allowed users of the site to customize their own Nike Air Max shoe and share the designs on social media. I found it interesting to view the creations of others as their designs were one of a kind.

What's on your bucket list?

What's on your reading list?

What's your dream client list?

It is great to be able to put my creativity to good use and support the client's business objectives. I aim to do my best in satisfying the client's needs.

Step into Rebecca's life as a PR intern for a moment and check out her video of local eco-sculptor Bartholomew Ting unleashing his creativity at One Raffles Place here! --> https://www.youtube.com/watch?v=ZtroVFQEih0

1. Know Your Audience

No matter how engaging the content you are pitching is, all the effort is wasted if you pitch to the wrong audience. Before pitching, take some time to find out more about the articles the editor has written or which topics in particular he/she is interested in to increase chances of success. Pitch fashion products to fashion writers/stylists, beauty products to beauty writers and etc.! 

2. Details Are Immaterial

Giving lengthy details about the time, date, venue, product model specs or even lifting the entire body of the press release will not entice the reader you are pitching to. People want to know the reasons and motivations behind your campaign to decide whether it is worth investing time into. Insert key messages such as the Unique Selling Proposition (USP) and value add by offering additional services that you think might help. such as an exclusive interview or styling samples! Keep pitches short, succinct, and most importantly, relevant.

3. Build Rapport

It is easier to pitch to a friend than to a stranger. Work on building good positive relationships with influencers, bloggers, journalists and editors. Listen to their concerns and try to understand them better. Live out the terms in the word cloud above! Do not focus on solely selling your idea. This makes work more meaningful as well. 

From 13th May to 26th June, AMK Hub will be celebrating GSS with a Candyland Balloon Fiesta that promises to be bigger and better than that of last year.

Families can spend quality time together taking instagram-worthy photos with ginormous lollipops and other fascinating balloon sculptures. It will be one sweet affair with carnival booth games, complimentary balloon sculpting workshops and free instant prints, there is something for everyone! Stick around for our Pop-up Attractions the “Ultimate Rebound” trampoline and “Stickywall” and instill good reading habits in your kids with our Storytelling Treats. Take away memorable moments that would go beyond this GSS, to last you a lifetime. Besides attractive lucky draw prizes, we also have in store limited edition Candy Cushions up for grabs. 

We can't wait to see you there! :D