Get to know Daashayani!

What is your role at publicist PR? What do you aim to achieve while working at Publicist PR?

I am a marketing intern this summer 2016. I aim to learn more about the communications industry through this internship, which will allow me to have a better understanding of the working world in the future.


Why do you love about PR?

We’re constantly meeting new people and networking which definitely helps to build up our social skills.


Which is your favorite PR campaign in 2016 so far? Why?

It’s probably the SK-II short film, ‘Marriage Market Takeover.’ The campaign shined a light on the pressures unmarried older women face by their families and society. This is a smart way to reach out to your target audience by showing support for them.


What’s on your bucket list?

To spend some time travelling on my own.


Who is your inspiration? Why?

Beyoncé. She can do anything & everything.


Who is your dream client list?

Urban Decay, Benefit San Francisco, & Ashish.


What’s on your reading list?

Is Everyone Hanging Out Without Me? (And Other Concerns)” by Mindy Kaling.

Get to know Brigette!


What is your role at publicist PR? What do you aim to achieve while working at Publicist PR?

 I am an Account Manager at Publicist PR, handling corporate and fashion clients. I aim to share my PR knowledge, make the clients happy, and develop new businesses, while also learning more along the way.


What do you love about PR?

I love that I get to meet different people and work on accounts from various industries.


Which is your favorite PR campaign in 2016 so far? Why?

It would be Forever 21's Style Insider. It’s an all-inclusive personal styling and shopping service, offered for free and with no purchase requirement at all Forever 21 stores in the Philippines. The service aims to make shopping an easier and more intuitive experience, with a unique touch from Forever 21's in-house stylists.


What’s on your bucket list?

I want to travel and see more of the world. And probably get another degree!


Who is your inspiration? Why?

It has always been my mom. She juggles everything all on her own. She was able to work and raise us at the same time. She’s one of the toughest women I know!


Who is your dream client list?

Starbucks, Singapore Airlines and Nike lifestyle!


What’s on your reading list?

Year of Yes: How to Dance It Out, Stand In the Sun and Be Your Own Person by Shonda Rhimes


One Raffles Place Workshop Saturday

To celebrate the Great Singapore Sale, One Raffles Place launched this year’s theme - Find your Eco-style and  introduced exciting eco-friendly workshops and exhibitions designed to inspire shoppers to make a stand for the environment.

Surrounded by life sized cardboard sculptures, shoppers were invited to attend hands-on workshops to promote indoor gardening and the recycling of clothes. Bloggers such as environment ambassador, Tiffany Yong from, joined us in the eco-friendly workshops.

Shoppers got to choose between either Terrarium Potting or an Up-Cycling workshop. In the Terrarium workshop, shoppers indulged in their creative fancies where they did hands-on plant potting. They crafted their own Terrarium and customized it to their own personalities.

For the Up-Cycling workshop, shoppers were asked to bring a piece of old T-shirt and were taught  how to transform it into a brand new scarf. Participants eagerly cut up their old T-shirts and stretched them out into scarves which they excitedly wore and took pictures of. With different furnishings such as braiding, different T-shirts resulted in different variations of the scarves. Participants also received instant prints of pictures as a take home souvenir from the event.

For the 11th June and 18th June, shoppers can also join in the fun at the Terrarium workshop at 1 pm and the Up-Cycling workshop at 3pm by simply spending $280 and registering at information of Level 4 of One Raffles Place.
Watch some of eco-action here at :

Balloon Candyland at Ang Mo Kio Hub

Ang Mo Kio Hub was a hive of festivities for the families that came down for Balloon Candyland. Decorated with life-sized balloon sculptures of colourful ice cream cones and candles, the atrium was filled with delighted young ones who were most excited with the eight foot high teddy bear seated atop a small hill of ‘candies’.

Surrounded by the popcorn and candy arches as well as the lollipop heart tree, children were invited to join in a balloon sculpting workshop with their parents in tow. Bloggers such as Diana Soh from arrived with their families to join in the family-bonding event.

Shoppers enjoyed booth games, complimentary balloon sculpting workshops and free instant prints. This May, AMK Hub’s collaboration with National Library Board with the Storytelling Treats for Kids also enabled parents to instil the good habit of reading in their children.

With the Great Singapore Sale sweeping through AMK Hub, shoppers were invited to share their Balloon Candyland “selfie” on Instagram or on the mall’s facebook page with the hashtag #AMKHubCandyGSS. The first 200 shoppers to show the shared photo alongside the mystery code would receive a $5 AMK shopping voucher.

From 13th May to 27th June, shoppers can also stand a chance to win a year’s worth of groceries, $5000 worth of gadgets and a holiday trip of the winner’s choice destination when they shop at Fairprice Xtra.Watch some of the action at Balloon Candyland here: !

Getting to Know Our PR Girls - Rebecca

What is your role at Publicist PR? What do you love about PR?

I am a social media intern at Publicist PR this summer 2016. I love the different opportunities PR offers which allows me to learn new things, keep up to date with current events, and apply my relevant skills. 


Who do you follow on Instagram? What do you think is important about social media?

I follow friends on Instagram as well as celebrities and fashion designers. I think that social media is an important platform for networking and showcasing oneself. Social media can be used to connect with new people, keep in touch with old friends anytime, anywhere. Social media can be effectively used by brands to promote their goods and services in a specific and personalized manner in order to effectively appeal to their targeted audience. 

Favorite campaign ever? Why?

Nike Photo ID campaign in 2013. This was a campaign which allowed users of the site to customize their own Nike Air Max shoe and share the designs on social media. I found it interesting to view the creations of others as their designs were one of a kind.

What's on your bucket list?

Travel around the world

What's on your reading list?

Inferno by Dan Brown

What's your dream client list?

It is great to be able to put my creativity to good use and support the client's business objectives. I aim to do my best in satisfying the client's needs.


Step into Rebecca's life as a PR intern for a moment and check out her video of local eco-sculptor Bartholomew Ting unleashing his creativity at One Raffles Place here! -->


Getting to Know Our PR Girls - Pei Jun

We are following up on our PR GIRL interviews with Pei Jun who is currently our Press Relations Associate in charge of Orchard Scotts Dental, Citizen and One Raffles Place.

Could you describe your job as a press officer, what is it like on a daily basis?

Everyday is new and exciting. I enjoy working with clients and editors. I am very grateful to be able to work with our team.


What are the DOs & DON'Ts of a Fashion press agent?

Love the brands you defend. You need honesty to fight on a daily basis and create authentic stories.


Your best success as a press officer?

I love working on Q&A with the clients and researching on solid press angles.


What's on your desk?

My laptop, magazines, phone, inspiring quotes, post-its, facial mists, a comb. Tidying up is not really my thing, but I like to think that I am working in an organized mess.


Your worst professional blunder (one you can tell about)?

In an email I mixed up two “Stefanos” who absolutely do not have the same job: one boss vs an assistant. Quite embarrassing.

As a press officer, what do you expect from a Fashion editor/journalist?



What will remain as your nicest professional memory?

When I worked as an intern for Prestige magazine, I was able to receive many freebies from my editors.


What is your favourite marketing strategy?

My favourite has got to be Art Marketing strategy. I love how it infuses art into the corporate sphere and at the same time effectively reaches out to the masses. I think I especially like it for the creativity behind it and how it deviates from the typical marketing strategies. Since the classic urban worker is so stressed out and jaded by work, I think art marketing injects fun and makes them genuinely interested about our client.

> UP NEXT: Becky the Vampire Slayer  PR Designer! 

3 Tips for Media Pitching

1. Know Your Audience

No matter how engaging the content you are pitching is, all the effort is wasted if you pitch to the wrong audience. Before pitching, take some time to find out more about the articles the editor has written or which topics in particular he/she is interested in to increase chances of success. Pitch fashion products to fashion writers/stylists, beauty products to beauty writers and etc.! 


2. Details Are Immaterial

Giving lengthy details about the time, date, venue, product model specs or even lifting the entire body of the press release will not entice the reader you are pitching to. People want to know the reasons and motivations behind your campaign to decide whether it is worth investing time into. Insert key messages such as the Unique Selling Proposition (USP) and value add by offering additional services that you think might help. such as an exclusive interview or styling samples! Keep pitches short, succinct, and most importantly, relevant.


3. Build Rapport


It is easier to pitch to a friend than to a stranger. Work on building good positive relationships with influencers, bloggers, journalists and editors. Listen to their concerns and try to understand them better. Live out the terms in the word cloud above! Do not focus on solely selling your idea. This makes work more meaningful as well. 


5 Minutes with Wenhao

Kids' Balloon Candyland Fiesta @AMK Hub

From 13th May to 26th June, AMK Hub will be celebrating GSS with a Candyland Balloon Fiesta that promises to be bigger and better than that of last year.

Families can spend quality time together taking instagram-worthy photos with ginormous lollipops and other fascinating balloon sculptures. It will be one sweet affair with carnival booth games, complimentary balloon sculpting workshops and free instant prints, there is something for everyone! Stick around for our Pop-up Attractions the “Ultimate Rebound” trampoline and “Stickywall” and instill good reading habits in your kids with our Storytelling Treats. Take away memorable moments that would go beyond this GSS, to last you a lifetime. Besides attractive lucky draw prizes, we also have in store limited edition Candy Cushions up for grabs. 

We can't wait to see you there! :D


5 Minutes with Janee Lee

Get to know our PR Team in 5 minutes (or less!) through this simple grid that says all. Janee our PR girl is an absolute bundle of joy to work with - stitched together by her meticulous, sweet, and cute nature!

UP NEXT >> Wen Hao the Dog Whisperer. STAY TUNED!